Design Matters, Even (or Most Importantly) When It's Invisible

This may be old news, and I may be slow on the uptake, but look at this:

This is a screenshot from Apple iTunes showing the track listing of an album along with its cover. I was looking at this idly, waiting for another 2am concall, when it struck me that the colours used for the track info were a remarkable match for the album cover.  I looked at another album, and saw that its text also matched, yet clearly with a  different colour scheme:

Now, usually I listen to music on a separate iPod - not really paying much attention to what's on screen. This has floored me, though. Somewhere along the line, someone has decided that having nice fonts, cover art & whatnot is not enough - the entire visual effect related by the album's cover design should be used to cue the metadata associated with the music. Not only that, but that has been integrated with a reasonable clever programming effort to determine what the colour scheme of the album is, and how best to represent the text effectively.

Here's another example:

This whole thing is an example of concern about the complete design of an interface which seems, frankly, lost on a vast proportion of people. That isn't to say that people don't appreciate it - but rather that people don't even think about it, and may not have even consciously noticed the effect, although they may notice something "off" if it wasn't present, and may like the look of something without being able to explain why.   Architects (real ones - in the built environment) face this sort of thing all the time:  people often don't see the value in good design until they experience it for themselves.

Much as I love UNIX & Linux, in that world chances are the graphic design would go no further than placing the cover art in a bounded box, with the track info all in regular text with regular colours on a regular background.  Informative, maybe even reasonably attractive, but lacking the near-invisible design that makes this & many other Apple products such a satisfying user experience.

So maybe "invisible design" is something to aim for.

Going For Gold Isn't Enough

For many years, IT services within organisations have been advertised to business projects using a familiar set of names: usually “gold”, “silver” and “bronze”. There may be some noun associated with the service as well, such as “gold processing tier” or “silver storage tier”. The premise behind this kind of naming is that “everyone understands what this means”, and to some extent this is true from a relative point of view – gold is understood to be “better” than silver, which in turn is “better” than bronze. But what does “better” mean in the context of the services on offer? How can someone differentiate between the different services & decide which one to use? What happens when a new service is introduced that fits between the existing ones?

Most of the time the answer to these questions is “no-one knows”, which is less than ideal. The big problem with this precious-metal-related naming methodology (or any other arbitrary method such as colours, gemstones or suchlike), is that although they give a relative indication of “goodness”, they don't actually tell anyone what the service offers, and nor is there any consistency between what a name means from one organisation to the next (or even within a single organisation – they are arbitrary terms, after all). This usually results in a business project simply choosing what sounds like the “best” service (i.e. “gold”), even if the project's needs don't align with what the service is offering. Alternatively a cash-strapped project may choose the “least” option (i.e “bronze”) simply to save on costs, without understanding, for example, that running a database on bottom-tier infrastructure just won't work. This problem is compounded as IT organisations become more like service providers, and especially as automated orchestration is used more to provision and advertise services to business users through self-service portals and the like. It's this context which leads us to understand the way we should be designing and describing our IT services, which is to be as specific as possible.

The concept behind being a service provider (either internally to an organisation or externally), is to consolidate resources and then apportion them to different projects or customers on a per-use basis. The idea is that by offering a standard set of well-defined services, the provider can reduce waste, streamline processes, take advantage of infrastructure efficiencies like data deduplication and single-instance cloning, and save their organisation money (and/or make a margin). The key phrase here is “standard set of well-defined services”: in the service-provider context, customers (or projects) must choose from a menu, rather than being allowed to pick and choose how the ingredients will be combined. In turn, the service provider must be very clear on what is included in the services being offered, and also on what the price will be per unit.

In a NetApp storage context, this means that some understanding of potential workloads must exist in order to develop a service appropriate for each workload the provider wants to cater to, including all of the efficiencies and capabilities relevant to that workload. The goal is to then normalise the per-gigabyte pricing so that simple comparisons can be made on the effective usable space, rather than on the basic physical capacity. For example, likely de-duplication rates for Virtual Server (VSI) workloads in VMware are around 50%, which is greater than the de-duplication rates for simple file sharing at around 20%, so a provider can define different services with per-gigabyte rates for these two workloads that take these savings into account. For example, the “NFS datastore for VMware VSI” might be offered at $0.50/GB, while the “NFS datastore for general data” might be offered at $0.80/GB. This naming and pricing helps the customer or project understand what they are ordering, and helps the service provider direct the customer to the most appropriate service for a workload.

Once you start naming these services in a descriptive way, you can extend them to add additional capabilities. For example the “NFS datastore for VMware VSI” might be extended to a new service called “NFS datastore for VMware VSI with local backup”, which introduces NetApp SnapShots on a defined schedule, and includes an additional per-gigabyte price to cover to cost of capacity used for those backups (perhaps a 20% premium). Another example might be “NFS datastore for general data with Disaster Recovery”, which would include a SnapMirror copy of the data at a remote site, and would have an associated premium to cover both copies of the data, networking costs, and so on.

It's easy to see how infrastructure policies can be applied to basic services to build up a complete catalogue of services, and how the capabilities and efficiencies of the infrastructure can be used to set pricing so that customers or projects can select based on both functional requirements and budget, and service providers can direct customers to the most appropriate infrastructure. With a descriptive naming system, providers can easily introduce new or extended services as technologies become available, without worrying about having to squeeze between or around arbitrary names (is aluminium better or worse than bronze? What sits between silver & gold?). Furthermore, if a service is named according to the functionality it provides, then the underlying technology can be swapped out without necessarily having to re-name the service: for example, if a file sharing service moves from fibre-channel disk to SATA disk plus FlashCache, the customer's view of the functionality remains the same, even though the underlying technologies moved from what might once have been called “gold” storage to what might once have been called “silver”.

So consider making bland old “gold”, “silver” and “bronze” and thing of the past, and well-defined, descriptive services that incorporate infrastructure capabilities the way of the future. It will certainly make life less confusing for your projects & customers.